Advertising and marketing

About the discipline

Understanding religious and cultural traditions can make or break an advertising campaign. Knowing how to appeal to an individual or community’s sense of tradition, symbolism and beliefs about how the world functions creates effective advertising and marketing. Read More »

Articles

  • “The influence of religion on attitudes towards the advertising of controversial products.” Kim Shyan Fam, David S. Waller, B. Zafer Erdogan. European Journal of Marketing. Emerald Group Publishing Limited. 2004, Vol. 38, Issue 5/6, pgs. 537-555.
  • “Religion and Advertising” by Peter Steinfels. New York Times, Dec. 18, 2004.
  • “Unlikely pairing of religion, advertising produces two honored campaigns” by Peter Van Allen. Philadelphia Business Journal, July 22, 2005.
  • “Advertising panel approves British `No God’ bus ads,” by Al Webb, Religion News Service, Jan. 22, 2009.
  • “’Mercy’ ad campaign urges Saudis to treat foreign workforce humanely” by Caryle Murphy. Christian Science Monitor, Dec. 10, 2008.
  • “The Presence of Religious Symbols and Values in Advertising” by David Fairfield and Madeline Johnson. Diversity in Advertising. Lawrence Erlbaum Associates, 2004.
  • “Walking Fine Line of Faith in Advertising” by Jordan Weissmann. The Washington Post, Oct. 25, 2008.
  • “Satisfaction for Whom? Freedom for What? Theology and the Economic Theory of the Consumer” by Mark Nixon. Journal of Business Ethics. 70, no. 1 (2007): 39-60.
  • “Ethics and Values in Advertising: Professional Identities and Organizational Cultures” by David Krueger. Religion, Morality and the Professions in America. The Poynter Center for the Study of Ethics and American Institutions, Indiana University.
  • “Spirituality in Advertising: A New Theoretical Approach” by Marmor-Lavie, Galit, Patricia A. Stout, and Wei-Na Lee. Journal of Media and Religion. 8, no. 1 (2009): 1-23.

Books

  • Issues in American Advertising: Media, Society, and a Changing World. Tom Reichert, executive editor. The Copy Workshop, a division of Bruce Bendinger Creative Communications Inc. Chicago, Ill, 2008.
  • Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers. Bob Hutchins and Greg Stielstra. Wiley, 2009.
  • Brands of Faith: Marketing Religion in a Commercial Age. Mara Einstein. Routledge, 2007.
  • The Religious Dimensions of Advertising. Tricia Sheffield. Palgrave Macmillan, November 14, 2006.
  • Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity. Janeen Arnold Costa. Sage Publications, Inc., 1995.

Case studies

  • Issues in American Advertising: Media, Society, and a Changing World. (Chapter on Islam). Tom Reichert, executive editor. The Copy Workshop, a division of Bruce Bendinger Creative Communications Inc. Chicago, Ill, 2008.
  • “The Case Study Approach in Cross-Cultural Research” by S. Watson Dunn. Journal of Marketing Research, American Marketing Association. Vol. 3, No. 1 (Feb., 1966), pp. 26-31.
  • “GHD advertising campaign across cultures: A case study” by Stefania M. Maci. Revista alicantina de estudios ingleses. No. 19 (Nov. 2006). pp. 211-223
  • “In the Flow of Media, Religion, and Culture: A Case Study With TVbyGIRLS” by Claire Bischoff, Rebecca Richards Bullen, Molly Nemer, and Rachel Quednau. Religious Education, Religious Education Association. Vol. 106, No. 4 (Aug., 2011), pp. 384-97.
  • “How the iPhone became divine: new media, religion, and the intertextual circulation of meaning” by Heidi A. Campbell and Antonio C. La Pastina, Texas A&M University. New Media & Society, SAGE Publications. Vol. 12, No. 7 (Nov., 2010), pp. 1191-1207.

Codes of ethics

Journals

More links

Professional associations and faith groups

Syllabi

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